MILWAUKEE, Feb 18, 2010 -- The Marcus Corporation (NYSE: MCS), today
announced plans to celebrate the company's 75th anniversary in 2010,
beginning with its "Moving Forward - Giving Back" associate volunteer
campaign. The volunteer campaign includes all associates at Marcus
Theatres(R), Marcus Hotels and Resorts and the company's corporate office.
The "Moving Forward - Giving Back" campaign encourages all 5,900 associates
to volunteer at least 7.5 hours in their community to collectively achieve
over 75,000 volunteer hours as an entire company by the anniversary date of
November 1, 2010. The goal of 75,000 hours was selected as a way to honor
the company's 75 years in business.
"Not only has The Marcus Corporation delivered valuable guest experiences
for 75 years, but it has been committed to giving back to the communities
where our associates live and work. The 'Moving Forward - Giving Back'
volunteer campaign supports this important company tradition," said Gregory
S. Marcus, president and chief executive officer of The Marcus Corporation.
"The purpose of our volunteer campaign is to touch all our communities with
one voice and to make a lasting impact as a community partner and successful
employer."
In celebration of the company's 75 years in business, plans for other
special activities include:
* 75th Anniversary Black Tie Celebration Gala. On October 30, 2010,
the company will host a black-tie gala at the Pfister Hotel. Proceeds will
be split between the United Performing Arts Fund and the United Way of
Greater Milwaukee. The gala will have a main performer for the evening as
well as other entertainment and a few surprises.
* NYSE Bell Ringing. To mark the company's 75th anniversary, on
Monday, November 1, 2010 company executives will ring the bell at the New
York Stock Exchange.
* Ripon Campus Theatre Celebration. The company began with a movie
theatre in Ripon, Wis. To highlight this significant achievement, the
company will make interior and exterior enhancements to the theatre.
* Customer Promotions/Sweepstakes. Throughout the year the company
will be offering special promotions for customers in celebration of 75 years
in business.
The Marcus Corporation will host events for company associates at each of
its 74 locations, and company executives plan to visit various theatre and
hotel locations throughout the year to thank associates for their dedication
and commitment to the company. In addition, the company developed a special
75th anniversary logo which is being introduced today and will be used
throughout the year.
"We look forward to celebrating this significant milestone with our
associates, shareholders and customers. After all, we wouldn't be here
without their support and commitment to our company," said Marcus.
The company was founded on November 1, 1935 by Ben Marcus with the purchase
of a single movie theatre in Ripon, Wis. and is in its third generation of
Marcus family leadership. Stephen H. Marcus, the son of Ben Marcus, is
chairman of The Marcus Corporation and father of Gregory S. Marcus.